Lady is a screen-printing brand created to celebrate living and experiencing life with feminine sensitivity, as well as all the existential feelings and reflections that come along with the journey of ladyhood.

Wordmark Experimentation

Sketching a wordmark that speaks to the thriftiness and DIY nature of the brand.

Final Wordmark

The LADY wordmark captures the intricacies of the lady experience, featuring a blend of rounded and narrow vertices, strokes that transition from narrow to wide, and varying letter heights, the wordmark communicates the idea that embodying the essence of a lady is multifaceted.

Sketching LADY Visuals

All of the final screen-prints were originally hand-drawn and then vectorized for printing.

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