CREATIVE RIFF | LADY | CINCY SHIRTS | SO TONIGHT | BLEND BUDDY | ETC | ABOUT ME | ︎
Blend Buddy is an app designed to turn wine purchases into an educational
experience for wine beginners. By scanning wine labels & displaying key information, it
cultivates excitement and encourages users to expand their wine knowledge.
IF YOUR WINE PURCHASING JOURNEY LOOKS LIKE THIS...
THEN BLEND BUDDY IS FOR YOU...
Begin with the questionnaire that lets your current preferences be
known, from flavor familiarity, to intentions with drinking wine.
Receive a personalized collection based on your preferences.
The home page features personalized collections based on your ratings,
weekly updated featured bottles to keep the wine-loving community engaged,
and cultural updates from vineyards, wineries, and more
After using the scanning feature on any label, learn about the bottle through a
comprehensive summary including compatabilty scores, grape characteristics,
tasting notes, food pairings, regional information, and average ratings
ICON DESIGN
Colorful illustrations guide you through the information on
the app and help make wine culture friendlier and less pretentious.
PROCESS & RESEARCH
Through extensive exploration and iterations, several factors were considered,
including gradients, bright vs. neutral palettes, negative space, and overall layout.
Research covered wine terminology, label anatomy, and labeling laws.
Final Visual Language
